In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product or service that delivers the promised benefits.
– Jay Levinson
Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others. Yet quite often you might not be focused on your brand, instead putting your attention on your products or services to lead you to customers and increased revenue. That’s fine if you’re the only business selling a particular product or service, but that’s a rarity. This is why branding is imperative not just for big corporations, but also for small to midsize businesses. In fact, it may be even more important the smaller the business is.
Many get caught up with the word “brand” and believe it’s this colossal term reserved for corporate powerhouses. The reality is that every company (and in this day of social media, most individuals) should establish what their brand equals. And it’s not only about your brand but your marketing strategy utilized with your brand.
Companies that Succeed Online Need to Have:
- Brand Identity
- Proper Experience on the Right Platform
- A Defined Message & Core Values Established
- High Quality Design
- Knowing Your Prospective (Target) Audience
- Knowing How to Reach Your Prospective (Target) Audience
- Maintain Your Clientele
- Growing Your Client/Customer Base
- Growing/Maintaining Your Revenue
BD can assist you through everything listed above and more, from every step starting with the conceptual stages to engagement to maintenance. Contact us and we can listen to your ideas, your issues, your goals, your vision (goals and visions are in fact two different things), and we will work with you on the best approach in moving forward.
If people like you they will listen to you, but if they trust you, they’ll do business with you.”
– Zig Ziglar
From branding, graphic design, inbound marketing, social media integration, website development, to copy writing, targeted PR and online management, Unity can provide leading advice and supervision for music brands on behalf of artists and producers of all sizes.
So you’re an aspiring (or already established) artist/producer but you’re having a difficult time standing out and getting things going? Well keep making music and let us assist you in establishing your digital imprint to allow more people to discover your music, create a marekting strategy to get more “buzz” about you, establish your name and brand, and work with you to get more revenue in your pocket.
For a Music Artist/Producer to Be Successful in the Digital Sphere They Need:
- A Brand Identity/ Digital Imprint
- Website (Design and/or Advice for Improvements)
- Social Media, Video, & Email Marketing
- A PR Story
- Content Creation
- Fan Monetization
Brand Darts can provide all of these services and work with you on establishing every facet of your growing audience as well as assist in making a plan and offering a platform for ecommerce for both your music, clothing, accessories, etc. We know how to make ecommerce work allowing positive PR and letting your fans support you directly.
We care about the upcoming “best-new-thing” artist/producer out there and even those who have been established for a long time and want to rebrand themselves or go to the next level. it’s never to early or too late. We want to start working with you and help you fast track to your goals.
Music is what you do and you do it will. Branding & Marketing is what we do. We want what you do well to be heard by everyone! It’s all about uniting networks!
Products are made in the factory, but brands are created in the mind.”
– Walter Landor
Creating and launching a product, accessory, clothing line, etc. can be quite daunting but if it is done right, the potential of success, profits, and satisfaction is tremendous. Most entrepreneurs who decide to launch something have a lot of passion and conviction in the power of it and its unique design. It goes beyond making money and into the realm of contributing something to this world. This passion attracts us to work and help launch such brands.
Now we are not manufacturing analysis experts or fashion design experts and we know nothing about fashion (unless you count all the years of watching Project Runway and other similar shows). But we do understand the digital sphere and how to take what you have and find the audience that will love your products.
A Successful Launch of a Clothing Label Digitally Involves:
- A Brand Value Proposition
- A Brand Identity
- A Brand Message
- Website / Online Store / eCommerce Platform
- Social Media, Video, & Email Marketing Setup & Strategies
- Pricing & Sales
- Profits & Expansion
Brand Darts can provide many of these services and give advice and insight based off of what we see with the reports we can make working with us. Our staff has various experience in working with sales, profit, and researching competitors as well as finding your audience.
Most start up product brands have limited budgets, and your best bet is to focus on online marketing to get the word out there. We want you to succeed! If you have ambition to want to keep the engine running, we have the ambition to keep you on the right road heading in the right direction to succeed in the digital market.
I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.”
– John Russell
58% of all organizations are faced with leadership shortages, many of those same organizations are cutting the executive development budget to help in the cost-cutting category. Taking development away from your executives may not be the wisest move. Leading in difficult times is a special skill, and a key leader can benefit from executive one-on-one coaching that teaches him or her how to navigate through the storm.
Good Coaching to an Executive Team or Entrepreneur can:
- Recalibrate their success metrics
- Polish their leadership styles
- Realign their priorities
- Lead teams more powerfully
- Navigate for the uncertain future
Good Coaching also benefits Start Ups & Developing Business Professionals. It can:
- Clarify new boss expectations
- Build all-important peer and cross functional relationships
- Understand the cultural and political nuances
- Assess what has worked in the past that can be integrated into the new environment
Brand Darts have experienced and qualified professionals who can help develop a plan and/or program for you and your team.
Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control.”
– Tom Landry
Here are some of the types of coaching we provide:
- Life Coaching
- Career Coaching
- Leadership Coaching
- Entrepreneurship Coaching
- Personal Development Coaching
- Business Coaching
- HR Coaching
- Skill Building Coaching
- Strength & Development Coaching