WE OFFER A VARIETY OF CREATIVE SERVICES TO SUITE EVERY NEED

Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona and the writer’s personality at center stage. Boring stories won’t attract and retain readers, but stories brimming with personality can. In other words, your story isn’t dominated by some godlike figure who dominates the legend and infuses the company with life and power. No. Instead, your story is inspired by the presence of people who participate, create, connect, and develop the saga of growth and success. Personality drives the story. But the story isn’t a biography of an individual. It’s the evolution of an entity told with personality. – An Excerpt from Susan Gunelius in her Forbes article Here

Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that! – Navid Moazzez

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Here’s a quick test for to illustrate the importance of proper design and development – think of something you need more information on, search for it in Google and click on a link that looks like it will have the answers for you. On that website, how long does it take you to find the information you’re looking for? Is it quick and easy or is it difficult? Is it obvious how to navigate the site and move from section to section?

You may ask yourself why seek help updating your current company or personal website? Does it look outdated compared to the competition or not as “loud” as you would like it to be? And don’t even get us started on is it responsive, does it pass Google’s mobility test? Is load time and speed up to par? Is it SEO friendly? (We honestly could go on and on). So you may admit you need a website a “facelift” or redesign, but you are not completely convinced that a new design will generate new business for yourself or company. It’s ok to be skeptical, but many studies show a well-built and responsive website will generate better customer traffic and an improved interface will increase conversion which will ultimately generate new business at an exponential rate. How you ask? We’re not saying that having a “supercalifragilisticexpialidocious” website alone is the key to success in digital media world (though it definitely helps). What we will say is that it will definitely impact the success of your business. There are many reasons why a well designed website will attract your ideal customer and prompt dialogue with your firm.

  • Navigation
  • Content
  • Personality
  • “Wow Factor”
  • Brand Consistency
  • Content
  • Voice

Just to name a few…. all impact the effectiveness of a website. Some people have amazing and powerful website that are simply beautiful and breath taking but have no substance to convert viewers into customers. Well at Brand Darts, maybe our team can take a look at that and work with you build something that will become the foundation of your success online.

Why is video marketing 53x more likely to rank than plain text content? A number of factors influence ranking, but a big one is Google’s constantly updating search algorithms, at which since the Hummingbird update, prizes “quality content” over keyword optimization. People in general will watch a movie before they read a book. Videos make poeple click. Lead people to where you want them to go with videos. The average online attention span is less than eight seconds. A high bounce rate (which is people leaving your domain after viewing a single page) will hurt your site’s SERP (search engine results page).

52% of B2B marketers use video as part of their content marketing mix. (Read More Here)

Videos give your content, your product or services, your company, you… a voice like no other. A picture may say a thousand words. Well a video says a billion words in a few seconds. It’s not just about making  a video, but making one that is clean, gets the point, is visual, reflects you and your brand well, and ultimately leaves the viewer with an action: “Learn More”, “Buy”, “Sell”, “Join”, “Go To Next Video” etc.

And don’t just think Youtube. Why do you think Snapchat has grown to be the 3rd most popular social network among all digital platforms today? That’s why “going live” is such a big thing now (though we suggest a lot of planning involved before you do that as it does take time to get the hang of it with making minimal mistakes). We say all of this to say as it stands right now video is the top marketing point a business or person can do to distinguish themselves and reach an audience on many different levels.

OUR APPROACH

BELOW IS A BRIEF OVERVIEW OF “OUR APPROACH” WE USE WITH SOME OF OUR MARKET SEGMENTS BASED FROM ACTUAL EXPERIENCE

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product or service that delivers the promised benefits.

–  Jay Levinson

Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others. Yet quite often you might not be focused on your brand, instead putting your attention on your products or services to lead you to customers and increased revenue. That’s fine if you’re the only business selling a particular product or service, but that’s a rarity. This is why branding is imperative not just for big corporations, but also for small to midsize businesses. In fact, it may be even more important the smaller the business is.

Many get caught up with the word “brand” and believe it’s this colossal term reserved for corporate powerhouses. The reality is that every company (and in this day of social media, most individuals) should establish what their brand equals. And it’s not only about your brand but your marketing strategy  utilized with your brand.

Companies that Succeed Online Need to Have:

  • Brand Identity
  • Proper Experience on the Right Platform
  • A Defined Message & Core Values Established
  • High Quality Design
  • Knowing Your Prospective (Target) Audience
  • Knowing How to Reach Your Prospective (Target) Audience
  • Maintain Your Clientele
  • Growing Your Client/Customer Base
  • Growing/Maintaining Your Revenue

BD can assist you through everything listed above and more, from every step starting with the conceptual stages to engagement to maintenance. Contact us and we can listen to your ideas, your issues, your goals, your vision (goals and visions are in fact two different things),  and we will work with you on the best approach in moving forward.

If people like you they will listen to you, but if they trust you, they’ll do business with you.”

–  Zig Ziglar

From branding, graphic design, inbound marketing, social media integration, website development, to copy writing, targeted PR and online management, Unity can provide leading advice and supervision for music brands on behalf of artists and producers of all sizes.

So you’re an aspiring (or already established) artist/producer but you’re having a difficult time standing out and getting things going? Well keep making music and let us assist you in establishing your digital imprint to allow more people to discover your music, create a marekting strategy to get more “buzz” about you, establish your name and brand, and work with you to get more revenue in your pocket.

For a Music Artist/Producer to Be Successful in the Digital Sphere They Need:

  • A Brand Identity/ Digital Imprint
  • Website (Design and/or Advice for Improvements)
  • Social Media, Video, & Email Marketing
  • A PR Story
  • EPK
  • Content Creation
  • Fan Monetization

Brand Darts can provide all of these services and work with you on establishing every facet of your growing audience as well as assist in making a plan and offering a platform for ecommerce for both your music, clothing, accessories, etc.  We know how to make ecommerce work allowing positive PR and letting your fans support you directly.

We care about the upcoming “best-new-thing” artist/producer out there and even those who have been established for a long time and want to rebrand themselves or go to the next level. it’s never to early or too late. We want to start working with you and help you fast track to your goals.

Music is what you do and you do it will. Branding & Marketing is what we do. We want what you do well to be heard by everyone! It’s all about uniting networks!

Products are made in the factory, but brands are created in the mind.”

–  Walter Landor

Creating and launching a product, accessory, clothing line, etc. can be quite daunting but if it is done right, the potential of success, profits, and satisfaction is tremendous. Most entrepreneurs who decide to launch something have a lot of passion and conviction in the power of it and its unique design. It goes beyond making money and into the realm of contributing something to this world. This passion attracts us to work and help launch such brands.

Now we are not manufacturing analysis experts or fashion design experts and we know nothing about fashion (unless you count all the years of watching Project Runway and other similar shows). But we do understand the digital sphere and how to take what you have and find the audience that will love your products.

A Successful Launch of a Clothing Label Digitally Involves:

  • A Brand Value Proposition
  • A Brand Identity
  • A Brand Message
  • Website / Online Store / eCommerce Platform
  • Social Media, Video, & Email Marketing Setup & Strategies
  • Promotions
  • Pricing & Sales
  • Profits & Expansion

Brand Darts can provide many of these services and give advice and insight based off of what we see with the reports we can make working with us. Our staff has various experience in working with sales, profit, and researching competitors as well as finding your audience.

Most start up product brands have limited budgets, and your best bet is to focus on online marketing to get the word out there. We want you to succeed! If you have ambition to want to keep the engine running, we have the ambition to keep you on the right road heading in the right direction to succeed in the digital market.

I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.”

–  John Russell 

58% of all organizations are faced with leadership shortages, many of those same organizations are cutting the executive development budget to help in the cost-cutting category. Taking development away from your executives may not be the wisest move. Leading in difficult times is a special skill, and a key leader can benefit from executive one-on-one coaching that teaches him or her how to navigate through the storm.

Good Coaching to an Executive Team or Entrepreneur can:

  • Recalibrate their success metrics
  • Polish their leadership styles
  • Realign their priorities
  • Lead teams more powerfully
  • Navigate for the uncertain future

Good Coaching also benefits Start Ups & Developing Business Professionals. It can:

  • Clarify new boss expectations
  • Build all-important peer and cross functional relationships
  • Understand the cultural and political nuances
  • Assess what has worked in the past that can be integrated into the new environment

Brand Darts have experienced and qualified professionals who can help develop a plan and/or program for you and your team.

Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you’re in control, they’re in control.”

–  Tom Landry

Here are some of the types of coaching we provide:

  • Life Coaching
  • Career Coaching
  • Leadership Coaching
  • Entrepreneurship Coaching
  • Personal Development Coaching
  • Business Coaching
  • HR Coaching
  • Skill Building Coaching
  • Strength & Development Coaching

OUR ELITE SERVICES

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The Right Tools For The Right Solution. Every Time.

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Avenues To Help Your Business Excel

OUR METHOD

Throughout your project you’ll always know exactly where things stand and where they’re headed

OUR MISSION

Every project is assigned a dedicated project manager to keep things on target and keep you informed.

OUR MOJO

Your participation from start to finish is crucial! We’re about being professional but also having fun! We thrive on your energy and feedback.

OUR MINDSET

We’re designers, video enthusiasts, and brand experts.  We can match you with the right tools, voice, and visuals that meet your style and audience.

No Hype. Just Hard Work & Embracing Our Call To Help.

You Can Read About Us All You Want, But The Best Way To See If We Live Up To What We Say Is To Try Us!

Are You Convinced Now To Inquire About Our Services? Contact Us Here!